NTT DoCoMo i-channel, FlashCast service reached 10 millions subscribers after 18 months. The service is generating revenue stream of $5/user/month. When I spoke to the NTT DoCoMo people at 3GSM, they told me pretty much the same thing and that oine channel was about $1. The interesting thing is that every phone in the NTT DoCoMo catalog are i-channel enabled.
Here are some quotes from the press release:
Ã¢â‚¬Å“With 10 million subscribers in less than two years, i-channel has surpassed our most optimistic projections,Ã¢â‚¬Â said Takeshi Natsuno, senior vice president and managing director, Multimedia Services Department at NTT DoCoMo. Ã¢â‚¬Å“With Flash Lite and FlashCast, Adobe has dramatically impacted the mobile experience for our subscribers.Ã¢â‚¬Â
Ã¢â‚¬Å“We are delighted to see the first Adobe FlashCast deployment, DoCoMoÃ¢â‚¬â„¢s i-channel, experience such explosive growth,Ã¢â‚¬Â said Gary Kovacs, vice president for product management and marketing, Mobile and Device Solutions at Adobe. Ã¢â‚¬Å“This further validates the demand for engaging mobile experiences and the business opportunities available in delivering them.Ã¢â‚¬Â