Adobe FlashCast Propels NTT DoCoMo’s i-channel Past 10 Million Subscribers

NTT DoCoMo i-channel, FlashCast service reached 10 millions subscribers after 18 months. The service is generating revenue stream of $5/user/month. When I spoke to the NTT DoCoMo people at 3GSM, they told me pretty much the same thing and that oine channel was about $1. The interesting thing is that every phone in the NTT DoCoMo catalog are i-channel enabled.

Here are some quotes from the press release:
“With 10 million subscribers in less than two years, i-channel has surpassed our most optimistic projections,” said Takeshi Natsuno, senior vice president and managing director, Multimedia Services Department at NTT DoCoMo. “With Flash Lite and FlashCast, Adobe has dramatically impacted the mobile experience for our subscribers.”
“We are delighted to see the first Adobe FlashCast deployment, DoCoMo’s i-channel, experience such explosive growth,” said Gary Kovacs, vice president for product management and marketing, Mobile and Device Solutions at Adobe. “This further validates the demand for engaging mobile experiences and the business opportunities available in delivering them.”


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